Brands and branding used to be such a straightforward thing (a few centuries ago, at least). A brand differentiated one person’s products from another’s, and over time customers learned that, say, Pete made the best dark ale and Phillip’s joint salve worked better than that other guy’s (what was his name again?). All you had to do was make a …
Hunter/gatherers in the 21st century [post 13/100]
Autocorrect failure. Bad recommendations. Offensive ‘related’ content. These are a few of our least favourite things (except in a schadenfreude kind of way). And the frustration we feel comes from the fact that they are all drawing conclusions – the wrong conclusions. It doesn’t help that quite often, we aren’t given adequate means to correct them. A colleague sent me …
You keep using that word: AI and false expectations [post 12/100]
In this wonderful world of technology, we’ve made up lots of words. That’s natural, since we’ve made up lots of new things as well. But sometimes we make up a word and we use it over and over again, even though the word doesn’t really describe the thing that we’re talking about. It reminds me of one of my favourite …
Re-revolution [post 11/100]
Last autumn, some very nice folks from Freunde von Freunden got in touch and invited me to be a part of the Deutsche Bank Stories series. They sent round a very professional and also very fun crew, and despite the fact that I was getting over a bad flu and therefore both sounded and rather looked like something the Swamp …
La la la la la can’t hear you! (or, when personalisation really sucks) [post 9/100]
There’s a bit of synchronicity of ideas going on today. A friend and co-conspirator in Superhuman is working on an interaction model that’s heavily driven by personalisation. And this morning, I was linked (thanks, Tom!) to an article about where the Nest experience went terribly wrong for Kara Pernice, one of its (former) users. These two things share a critical …
The Clarified Self [post 8/100]
In 2012, the lovely and talented Kitty Leering asked me a question that changed the way I was thinking about rather a lot of the things I’d been thinking about. We were talking about Picnic 2012, and she asked me: “What does it mean to own yourself in the digital world?” I did a talk on the topic, and have …
Access is the new ownership, redux [post 7/100]
A couple of years ago, I did a panel at MIPCOM called “Access is the new Ownership” – it was all about how consumer attitudes to media have shifted over the years and how content owners’ business models need to follow suit. Essentially the logic goes like this: People want to watch/listen to the content they love. Most people do …
Master and servant [post 6/100]
Who’s the boss in our relationships with our technology? Over the weekend I had lunch with a friend, who told me about a client meeting he’d had last week. The client was wearing some sort of connected watch, which kept beeping and flashing alerts at him throughout the meeting, which he kept glancing at and mostly dismissing, but which still …
Skulduggery: a new frontier [post 5/100]
Next month at MEX, I’ll be doing a talk and some workshopping on designing for the IoT. I’ve been considering ways to get people thinking a bit differently, and one of them is to think about the darker side of connected objects, homes, cars and so forth. And because everyone loves a good heist/thriller/game of Cluedo, I’m going to get …
Something something systems thinking, part 1 [post 4/100]
Today’s a little crazy, not all that much time to craft a post. So I’ll open a conversation that will continue over the coming days… Lately I’ve noticed (I’m sometimes a little behind in noticing things, partly because I really don’t want them to be true) some rather alarming things about how design is carried out in companies large and …