Another reader-suggested topic today… Here’s the question as it came in: “how is the art of ad making getting disrupted by the ‘skip this ad’ on YouTube – i.e. what message can you get across in 5 seconds to make people watch 30s?” I know I come down on advertising rather often and rather hard. But while it’s true that …
Statistics: the why behind the what [post 41/100]
It’s all about the numbers, right? This is how we are supposed to make decisions or justify them, how we evaluate our success, how we understand the world around us. Everywhere you look these days, there’s sexy new infographics showing, e.g., which percentage of us are jealous of our parents’ lifestyles, or prefer 70s retro to 80s retro, or open …
False adversaries and other obstacles [post 40/100]
“The problem is, everybody’s trying to be viewer-centric. And that’s just not going to work.” Last night at a MIPTV, someone said this to me. I managed (I think) to disguise my shock and hear him out. He’s not a bad guy, and he certainly doesn’t think that audiences are unimportant. But this statement comes from what I have discovered …
You can’t always get what you want [post 39/100]
Since I’m at MIPTV this week, I’ve got media on my mind. Thus, the next couple of posts are going to be focussed on the television world… I’m pretty sure most of the people reading this watch movies or TV series online, right? You’ve probably got Amazon/LoveFilm/Netflix/something else and you stream the content. They’re really catching on, these OTT services. …
You talkin’ to me? [post 15/100]
Last week I made mention of poor recommendations by way of suggesting that we should maybe stop trying to draw conclusions about everything all the time. This time I want to point out another facet of the problem. I’ve written before about Big Data and the general meaninglessness of that term. Still one of my favourite quotes from 2013 was …
Aspiration: Master or Mimbo? [post 14/100]
Yes, I know, I missed posting yesterday. I’ll make it up to you over the weekend. Anyway, I’ve been continuing to have conversations with people in the creative and technology industries about avoiding techno-dystopia. And as I was discussing this with a friend who doesn’t work in that domain (yes, I have them, shut up), something occurred to me that …
Hunter/gatherers in the 21st century [post 13/100]
Autocorrect failure. Bad recommendations. Offensive ‘related’ content. These are a few of our least favourite things (except in a schadenfreude kind of way). And the frustration we feel comes from the fact that they are all drawing conclusions – the wrong conclusions. It doesn’t help that quite often, we aren’t given adequate means to correct them. A colleague sent me …
Access is the new ownership, redux [post 7/100]
A couple of years ago, I did a panel at MIPCOM called “Access is the new Ownership” – it was all about how consumer attitudes to media have shifted over the years and how content owners’ business models need to follow suit. Essentially the logic goes like this: People want to watch/listen to the content they love. Most people do …
Arbitrary targets, arbitrary decisions [GIGO is alive and well]
Yesterday I read an article in the New York Times about goal-oriented behaviour and its pros and cons in marathon running and personal finance. It’s a good piece. But this line, toward the end, really grabbed me: “Goals can be useful when they motivate us to perform better, but they’re harmful when focusing on arbitrary targets leads to arbitrary decisions.” Does that seem …