Another reader-suggested topic today… Here’s the question as it came in: “how is the art of ad making getting disrupted by the ‘skip this ad’ on YouTube – i.e. what message can you get across in 5 seconds to make people watch 30s?” I know I come down on advertising rather often and rather hard. But while it’s true that …
Waste not, want not (the mystery of the design-resistant startup) [post 25/100]
One of the students in the session I taught on Wednesday night – a super-bright 21 year old working for a startup – said he’s grown frustrated with the attitudes in the startup community, which always seem to demand a quite narrow “value proposition” defined more in business terms than in human terms. I’ve noticed this too of course, and …
Getting in on the action (an addendum) [post 17/100]
As Hajo quite rightly pointed out in a comment on my earlier post, of course the other side of understanding that ‘social media’ is really a giant global ongoing conversation is knowing how to participate in that conversation without, if you’ll pardon my French, being a total dick. 5 or so years ago, a designer at Fjord and I put …
Singularity, Schmingularity
There are those who insist that by 2045 we will have achieved the Singularity: Artificial Intelligence will have surpassed our own. This may be the case, but then again it may not be. In the 1960s there were those who thought they could crack AI in one summer. What’s interesting about the AI debate is… well, a lot. But one …