Shared realities: the ontology of tech

Over the past few weeks, I’ve had cause to do some thinking about Voice Assistance Technology, specifically what kind of ‘personality’ these things should have. When the topic was first raised, my instinctive response was that it was the wrong question. It took some further mulling and conversation to work out exactly why. TL;DR: in order for trust – and, by …

Conversing with ghosts [post 45/100]

Maybe I’m a little old-fashioned sometimes. A friend who’s got teenage daughters tells me that these days it’s considered ok (by some) to carry on a conversation while fiddling with one’s mobile. This still is definitely not ok in my circles, and no matter how much I apologise I always feel terrible when something comes up that I feel I …

Chicken Little goes to SXSW* [post 21/100]

Have you heard about the anti-robot protest at SXSW? I read about it this morning and it just made me sad. On the one hand, it’s great that people care about how technology is evolving; on the other hand it’s sad that the thinking is still so simplistic and binary. Down the centuries, every new technological breakthrough has been condemned, …

My Tivo is trying to make me gay* [post 20/100]

I’d like to revisit the topics of personalisation and etiquette in digital services. Over the last 2 days I’ve posted a couple of things about beacons, their potential and also their pitfalls, and I’ve had some feedback across a range of channels that tells me further discussion is warranted about opting in and preferences and user control and all those …

Beacon blues [post 18/100]

I’ve been reading an increasing number of articles lately about how the Internet of Things is going to transform the retail industry. the specific thing that gets mentioned most often is in-store beacons that can broadcast offers and purchase suggestions to shoppers’ smartphones. And every single time I read one of these articles, I get angrier. Because every time, I …

Getting in on the action (an addendum) [post 17/100]

As Hajo quite rightly pointed out in a comment on my earlier post, of course the other side of understanding that ‘social media’ is really a giant global ongoing conversation is knowing how to participate in that conversation without, if you’ll pardon my French, being a total dick. 5 or so years ago, a designer at Fjord and I put …

Digital snake oil (a bit about branding) [post 16/100]

Brands and branding used to be such a straightforward thing (a few centuries ago, at least). A brand differentiated one person’s products from another’s, and over time customers learned that, say, Pete made the best dark ale and Phillip’s joint salve worked better than that other guy’s (what was his name again?). All you had to do was make a …

Aspiration: Master or Mimbo? [post 14/100]

Yes, I know, I missed posting yesterday. I’ll make it up to you over the weekend. Anyway, I’ve been continuing to have conversations with people in the creative and technology industries about avoiding techno-dystopia. And as I was discussing this with a friend who doesn’t work in that domain (yes, I have them, shut up), something occurred to me that …

You keep using that word: AI and false expectations [post 12/100]

In this wonderful world of technology, we’ve made up lots of words. That’s natural, since we’ve made up lots of new things as well. But sometimes we make up a word and we use it over and over again, even though the word doesn’t really describe the thing that we’re talking about. It reminds me of one of my favourite …