Over the past few weeks, I’ve had cause to do some thinking about Voice Assistance Technology, specifically what kind of ‘personality’ these things should have. When the topic was first raised, my instinctive response was that it was the wrong question. It took some further mulling and conversation to work out exactly why. TL;DR: in order for trust – and, by …
Sharing, shmaring [part 2/2]
In my last post, I went on about how the ’sharing economy’ is a misnomer that distracts from what’s really going on. This time, I’m going to talk about the impact that distraction can have. Businesses that enable peer-to-peer commerce can have a huge positive impact, as I wrote last time. They enable people to ingeniously fill gaps in the …
Sharing, shmaring [part 1/2]
Happy New Year, people. I’ve got a backlog of partially-written pieces from 2015 that I plan to foist upon you in the coming months, on a somewhat more realistic schedule than the long-abandoned ‘100 posts in 100 days’. They’re likely to be mostly long reads, so settle in and make yourself comfortable. —— I’m generally not a big fan of …
Inadvertent dinosaurs [post 49/100]
[NB: The blogging hiaitus is still on – due to a few personal matters, I’ve needed to reduce my areas of focus. I plan to pick it up after the summer holidays and finish these 100 posts I so recklessly allowed myself to get muscled into all those months ago. In the meantime, this post demanded to be written, so …
False prophets [post 48/100]
Aaaaand we’re back. Please excuse the break – life very much got in the way and trust me, taking a break was way better than the schlock I would have been churning out if I’d forced myself to post every day. Then again, maybe this is schlock too. You’ll have to be the judge, dear reader. Anyway. Onward. A couple …
Unauthorised Agents, continued [post 30/100]
Yesterday I posted about a pretty awful experience that I, and everyone in my address book, have just experienced at the hands of RareBridge. As I wrote at the end of that post, I emailed the CEO, Simon Gregory, to let him know what I thought of his activity. Later last night, I received a reply. He apologised “for any …
My Tivo is trying to make me gay* [post 20/100]
I’d like to revisit the topics of personalisation and etiquette in digital services. Over the last 2 days I’ve posted a couple of things about beacons, their potential and also their pitfalls, and I’ve had some feedback across a range of channels that tells me further discussion is warranted about opting in and preferences and user control and all those …
Getting in on the action (an addendum) [post 17/100]
As Hajo quite rightly pointed out in a comment on my earlier post, of course the other side of understanding that ‘social media’ is really a giant global ongoing conversation is knowing how to participate in that conversation without, if you’ll pardon my French, being a total dick. 5 or so years ago, a designer at Fjord and I put …
Digital snake oil (a bit about branding) [post 16/100]
Brands and branding used to be such a straightforward thing (a few centuries ago, at least). A brand differentiated one person’s products from another’s, and over time customers learned that, say, Pete made the best dark ale and Phillip’s joint salve worked better than that other guy’s (what was his name again?). All you had to do was make a …