Robot toasters, connected refrigerators, coffee maker temperature sensors telling your mobile it’s time for coffee – our lives become more connected by the day. But do we humans benefit from all this technology that connects our home interior and machines to our mobile devices? Instead of making connected toasters with advertising on the sandwiches, companies and consumers should focus and think of technology as assistive and enabling rather than replacing human insights and inputs. Do not confuse connectivity with control. Our brains are not CPU’s and we are not made of data.